Hello, I'm Dara.
I'm deeply curious about the psychology behind consumer behavior.
What cultural influences shape us? What subconscious patterns drive our behaviors? What are we consuming, and why?
I've spent over a decade in brand strategy, analyzing and directly influencing consumer behavior. Curious to dig deeper into the subconscious drivers of human behavior, I received my coach training from the Co-Active® Training Institute. Combining these two disciplines, I help brands understand the psychographics of their target audience and distill these insights into an actionable strategy.
Curious to learn more? Let's connect, or schedule time to chat here.
Curiosity - exploring without attachment or expectation.
Compassion - accepting my humanness, and the humanness of others.
Courage - acting in alignment with my values, even in the presence of fear.
City: San Francisco (right next to Golden Gate Park). Previously New York, San Diego (UCSD), and Burbank (hometown).
Daily Intention: Harness my curiosity for impact.
Morning Routine: Deep breaths, green smoothie, and a stroll through the park.
Happy Place: Dance parties with my daughter and husband. Inspiring conversations. Running alongside breathtaking scenery.
Current Interests: Well-being and personality psychology.